Blog

Notes from the build.
No fluff, just what works.

Practical insights on building with AI, the tools that matter, and what's actually changing for business owners.

AI Strategy 6 min read

Beyond Chatbots: What Business Owners Are Missing About AI

Everyone talks about ChatGPT prompts. Almost nobody talks about what's happening underneath — the revolution in custom tool building that's changing everything for SMEs.

2025-02-10
Case Study 8 min read

What Happens in a First Build Session

A behind-the-scenes look at how I take you from 'I waste 3 hours a week on this' to a working custom tool — in a single sitting.

2025-01-28
Tools 10 min read

The AI Tools Landscape: What Actually Matters in 2025

Cutting through the noise. Which tools are genuinely useful for business owners, which are hype, and which ones I use every single day.

2025-01-15
Business 7 min read

Build vs. Buy: Why Custom AI Tools Beat SaaS for Growing Businesses

When a £20/month SaaS does 80% of what you need, it feels like the smart choice. Here's why building the remaining 20% yourself changes everything.

2025-01-02